Trusted makeup brand Max Factor calls for a new era of beauty
For years, the perception of beauty has been based on unrealistic standards. Women, more often than not, were projected to be able to juggle a hectic schedule whilst keeping an impeccable cat eye and red-painted lips—but that’s far from everyday reality. Iconic beauty brand Max Factor seeks to move away from these standards with its new bold campaign, You X Max Factor.
The campaign embraces the beauty of women from all angles. To finally bid farewell to the lack of diversity and inclusivity in the beauty industry. The brand’s renewed purpose directly and specifically address a variety of needs and make-up artistry content that is relevant to an under-represented generation of women—leaving no reason for anyone to feel left out.
Max Factor not only brings to light the unique beauty of women across all ages, countries, and cultures, it also celebrates their powerful life journeys. From creating makeup suited to one’s daily needs, to championing beauty with depth, the brand takes inspiration from women’s actual life experiences: whether it’s having children, achieving new heights in their careers, or hurdling through personal relationships, Max Factor wants to be part of these defining moments by helping women enhance their natural beauty, staying true and unique to themselves.
With its multi-tasking makeup for modern women, Max Factor also celebrates the multiple roles they play in life. Take a peek at this curated list of Max Factor products that represents each of these defining roles and how they can use these products to make themselves feel and look good:
You X Loved Ones
Stay natural as the best moments are celebrated with the best people. Suitable for this occasion is the Facefinity Compact. It’s the perfect powder that provides full-coverage without the heavy feeling. The Lipfinity Lip Colour and the Excess Intensity Longwear Eyeliner compliment this compact impeccably because of their 24-hour coverage.
You X Career
Achieve a professional yet chic look with these vanity staples. Start the base with Facefinity All Day Flawless 3-in-1 Foundation which works as a primer, foundation, and concealer in one. Next, apply the False Lash Epic Mascara for natural-looking fluttery lashes. Lastly, seal the deal with Colour Elixir Lipstick for a gorgeous, rich finish.
You X Girls Night Out
Revel in the best of life with a glamorous look that can be effortlessly created. Begin with the Healthy Skin Harmony Foundation for all-day radiance. Next, create smokey eyes with the intensely pigmented Masterpiece Nude Palette. Top the look off with Colour Elixir Velvet Matte Lipstick for a matte yet moisturized, velvety feel.
Beauty is more than skin deep. Max Factor believes that women are beautiful because they are smart, fiercely determined, authentic, and brave. It’s time to empower and support every woman—it’s time to embrace a new generation of beauty with depth.
Max Factor is available at all leading department stores nationwide and online at Lazada, ZALORA and BeautyMNL. For updates, follow them on Facebook and Instagram. Exclusively distributed by Rustan Marketing Corporation.