Here are things you need to know about Diesel’s 200,000 Condom Mountain seen during Milan Fashion Week
For their Fall/Winter 2023 show, Diesel brought the runway to new heights by incorporating a pile of 200,000 Durex condom boxes on the stage. Aside from the abundance of condoms on set, invitees also got their invitation in a package of bright red Durex. Everyone could not help but be intrigued by this unique concept, which quickly went viral online.
With their goal to explore the themes of freedom, pleasure, experimentation, and play, set designer Krysztof J. Lukasik surely deserves some accolades for successfully and clearly sending the statement that Diesel is pro safe sex. “Sex positivity is something amazing. We like to play at Diesel, and we are serious about it. Have fun, respect each other, be safe. For Sucsexful Living!” These were the exact words of Diesel’s Creative Director Glenn Martens in a press release. He also added that it is important to remind everyone that safe sex is still important, which will be promoted through their distribution of 300,000 condoms in their stores this coming April.
For some cultures, conversations like safe sex or anything that brings sex into context are either frowned upon or taboo. Sex positivity seeks to eliminate shame surrounding sex, sexuality, and sensuality. Diesel’s experimental approach and decision to distribute condoms surely put emphasis on the message that taking safety precautions before and throughout are essential.
The show definitely pushed the envelope because it also had a techno soundtrack spliced with explicit moans in between, while the models walked the runway in ultra-low-rise jeans and ripped silk outfits.
Since Martens’ leadership in 2020, the fashion world has witnessed a lot of bizarre concepts and unconventional ideas to promote Diesel, including the post-pandemic runway they had last year, which featured five inflatables to his collection that used leftover nylon.
Milan Fashion Week runs from February 22 to 27 and will feature more runway shows for different labels’ Fall/Winter collection this year.