We’re already living in the future. Digital clothing has taken over the 2021 fashion scene. Find out how it works.
Why buy clothing you can’t wear? Isn’t that the whole point of dressing? In the age of influence, this is not the case. According to a consumer clothing survey administered by Wrap UK, “One in three women considers a piece of clothing “old” after one or two wears.” Clothing has evolved to becoming purely a photo opportunity for anyone in the online entertainment industry. You buy, you wear, and you store it away.
That’s why many fast fashion retailers have grown to prominence in 2021. Whole sale retailers, bundled deals, and discounted prices are the name of the game. This has caused an environmental crisis caused by textile waste. According to the Environmental Protection Agency, 17 million tons of textile waste ended up in landfills. Luckily, the internet has found a solution: digital clothing.
When you’re a zero waste advocate, it’s only natural for you to go digital. Think about it. You want to reduce waste, so you turn to technology. No more notebooks, pamphlets, forms, planners, or anything that has to do with more waste. Instead, you have digital substitutes for it all, including clothing.
So, how does it work exactly?
You can go to a number of digital clothing retailers online, such as: DressX and The Fabricant. In their platforms, you can browse through their roster of designers to pick out your garment of choice. Once you’ve seen something you like, you can even try it out by uploading a picture of yourself for a virtual fitting. Although, there are a number of guidelines you have to follow, such as:
MEGA Magazine Senior Graphic Artist, Nicole Almero, gives us a few insights on the longevity of digital clothing. “It’s like a rising art form introduced at the right moment. The pandemic has forced people to stay at home and be immersed in the digital space. Since everyone is going digital and your social media defines you, it doesn’t really matter if you can actually wear something as long as you can flaunt it online. It really is another form of vanity.”
There’s no telling where fashion and technology can take us. Today’s innovations revolve around NFTs (non-fungible tokens), crypto art, and digital clothing, but tomorrow it could be something completely different. Maybe avatar skins for Mark Zuckerberg’s metaverse? Who knows? There’s only one thing we’re sure of– digital advancement is here to say.