When Nostalgia Meets Fashion: A Pop Culture Rendition of Louis Vuitton’s Global Campaign 



It’s like if Stranger Things collaborated with a prestigious fashion brand, guest-starring the biggest faces in Hollywood. That’s exactly what the Louis Vuitton Pre-Fall 2020 campaign promises.

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Based on the newly released posters by Louis Vuitton’s Creative Director of Women’s Collections, Nicolas Ghesquière, we can tell that it’s a revolutionary pop-culture crossover that is worth raving about. Last year, for his Pre-Fall 2019 Collection, Nicolas Ghesquière chose seventeen celebrities and friends of Louis Vuitton to bring together two contrasting sensibilities: city and country meet in a wardrobe that alternates between weekday urban attitude and rural weekend mood. Now known to pick the most diverse group of people to give justice to his stunning collection, this year, Nicolas merges nostalgia and pop culture.

From the familiar faces of our favorite stars like Sophie Turner, Emma Roberts, and Billie Lourd, he brings 24 personalities in a pulp horror-inspired poster reminiscent of ’80s movies and books.

Take a look at the many tales and 24 posters for Louis Vuitton’s Pre-Fall 2020 campaign, photographed by collierschorrstudio.

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