Following the release of the first chapter of Fendi’s campaign featuring its Creative Director for Menswear, Accessories, and Kidswear, Silvia Venturini Fendi with her daughters, #MeAndMyPeekaboo project unveiled its second chapter showcasing another set of iconic related women from around the globe.
Celebrating the 10th anniversary of the brand’s staple bag, Fendi chose to focus on mothers with their daughters or sisters as the protagonists of the intimate and unexpected images and short videos.
Showing their special connections for the second installment of the campaign are Hong Kong-based mother and daughter Kam Fung with music performer Joey Yung, and sisters Jessica and Krystal Jung.
As the Peekaboo bag has always drawn inspiration from having a silent and discreet character, the frames portrayed a sort of a family album offering an unseen, unexpected point of view on their relationship.
Being captured in their most authentic and intimate personality, the Fendi Peekaboo bag shines in the images in several variations from the classic regular style to the mini and micro options.
Watch and be inspired from Fendi’s #MeAndMyPeekaboo Campaign Chapter II:
Joey Yung and Kam Fung
Jessica and Krystal Jung
Fendi is available at Rustan’s Makati and Rustan’s ShangriLa.
Go viral with #MeAndMyPeekaboo #FendiPeekaboo