It’s time for a 90s revival with the much awaited TommyXTimberland collaborative collection. Check out what the two cooked up together.
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If you were a 90s baby, you would know the cultural impact of Tommy Hilfiger and Timberland from 1990 to 1999. They may not fall in to the same style category, but each brand definitely made an impact in their own way. Tommy Hilfiger was known for their classic American cool pieces, such as their overalls, windbreakers, tube tops, tank tops, and t-shirts. On the other hand, Timberland made their mark by being the go-to shop for apparel, footwear, and accessories that follow an outdoor adventure-ready aesthetic. Now, they have come together to create the ultimate throwback collection that incorporates favorite pieces of the past rendered in a modern way.
“This partnership with Timberland has been such a creative adventure for me and a long time coming,” said Mr. Tommy Hilfiger. “Diving into our archives and reliving that optimistic, ‘anything is possible’ energy of the ‘90s along with Timberland was a great and nostalgic experience. Culture shaped our brands, and in turn we shaped the fashion landscape of the time.”
Both Tommy Hilfiger and Timberland were able to go back to their roots for the collaboration. As a result, they were able to bring back carefully selected hero pieces from the archives that capture the best of the buzz and energy of the 90s and remixes them to forge a new creative vision rooted in sustainability and style. “The power of collaboration is bringing the best each brand has to offer, then pushing boundaries to create something radically different, together,” said Christopher Raeburn, Global Creative Director, Timberland. “The pieces we created in this first drop are instantly recognizable as Timberland and Tommy. It’s like a cultural memory book, seen through a progressive lens.”
The TommyXTimberland Drop 1 is an exciting, scene-setting capsule that establishes the story of the creative partnership between Tommy Hilfiger and Timberland ready for the big reveal of the second drop that goes live in October. Drop 1 acts as precursory launch and sets the stage for the big Drop 2 reveal, ready to go live in November.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
