Experience The Thrill Of The Forbidden With Givenchy’s New Scent



“There is a charm about the forbidden that makes it unspeakably desirable,” Mark Twain wrote once. But majority of us already know this to be true. Fragrances such as L’Interdit by Givenchy play with this idea too, knowing all too well the irresistible charm of the forbidden.

Related: A Conversation With Philippe Charriol On His Brand’s Latest Fragrance

The perfume was first made exclusively in 1957 for Audrey Hepburn. When Hubert de Givenchy asked if he could commercialize it, she was said to reply, Je vois l’interdis!—”I forbid you!”

This 2018, however, Givenchy creates a new L’Interdit fragrance to help women realize the thrill of the forbidden as it it a scent born of contrasts. There is its feminine side, made with orange blossom, jasmine and tuberose. On the other hand, you will also find dark earthy tones stemming from vetiver and patchouli. Fearless yet elegant at the same time, the scent’s contrasting notes creates a new type of femininity.

This fresh type of femininity is embodied by the new face of Givenchy, Rooney Mara. Known for her award-winning performances, she captivates with this new role as well with her natural elegance and edginess.

With just the first spritz, one can instantly feel more daring and more alive. L’Interdit stays true to Givenchy’s brand, surprising users with the perfect balance of fearlessness and elegance.

More more information on Givenchy L’Interdit, follow Rustan Marketing Corp at @rustanmarketingcorp.