H&M’s latest offerings are bewitchingly magical and we are here for all the sorcery
Unveiling their newest collection entitled “Magical Realism,” the retail giant takes inspiration from a modern/day sorceress in a big city. A transitional wardrobe with key pieces such as sweaters in punch & autumnal colours, razor-sharp tailored trousers and leathers jackets, a multi-colored Italian wool coat, contrast-paneled thigh high boots and haunting prints that evoke magnetic fields are the only essentials you need for the coming months.
To capture H&M’s vision to life, the MEGA team decided to shoot a fashion story with Sabrina the Teenage Witch as the chosen muse. Her clever plotting skills & trickery, knack for adventure and a wardrobe most girls would die for, perfectly encapsulates this energy which is only for thrill-seekers. You can view and shop the whole collection here starring Adut Aketch photographed by Christian MacDonald.
The collection will be available at hm.com and exclusively at H&M in Greenbelt 4 on September 5.