Keep track of time without stealing it from the planet with the new sustainable Bioceramic watch from Swatch.
When it comes to mainstream affordable watches it’s often burdened with environmental degradation due to poor quality materials that go straight to the landfill after a few years of use. As the clock is ticking for ourselves and mother earth, the famous Swatch brand is taking control of the future by pioneering an eco-friendly revolution in the watch industry.
The Swiss watch house first introduced the use of bio-sourced plastic during the debut of their Bioreloaded collection in September 2020. These bio-sourced materials are extracted from the seeds of the castor plant rather than oil which can be harmful to the planet. Now, just a few months after they remain on the green road by introducing the world’s first Bioceramic watch – made from two-thirds ceramic and one-third bio-sourced plastic.
To make a statement with their eco-innovation, the Bioceramic watch comes in a five-piece Big Bold collection. The fusion of the ceramic and bio-sourced plastic makes the 47 mm casing architecturally structured but still lightweight and soft to the touch, while the signature “see-through” design allows a closer look into the refined Bioceramic quartz movement.
You can choose from the classic shades of black, white and the “color of the year” ultimate gray. But for those who love the brand’s creative and artistic models, it also comes in powder blue and pink. Beautifully bare, durable, and an eco-conscious purchase, this timepiece is an investment for your future and the next generations to come.
Swatch remains to be a forward-thinking brand, so keep an eye out by the end of year because they aim to produce lines that will further explore the use of Bioceramic material.
The Swatch Bioceramic Watch is available at SM Megamall, Glorietta 4, Greenbelt 5, Alabang Town Center and Shangri-La Plaza. For online, check out their official store on Lazada and follow them on Facebook at SwatchPH and @swatch_ph on Instagram for more updates.