Because we’re constantly exposed to women looking impossibly perfect in the media, there are times when it feels like the perception of beauty is based on unrealistic standards. Max Factor’s latest campaign aims to combat that problem, putting real, empowered women in the spotlight.
Being the epitome of fearless beauty, Jennylyn Mercado is the perfect fit as the brand’s newest ambassador for their You X Max Factor campaign.
“Being empowered means having the freedom to express yourself and be more confident in who you are. Makeup lets you do just that,” she starts. “Even just through applying makeup, I am able to show myself that whatever happens, I will never lose sight of who I am and who I want to be.”
Celebrating the many roles modern women play, Max Factor’s new line features easy-to-apply products, encouraging us to be our most authentic selves. From their Colour Elixir Lipstick to their Brow Contouring Kit, the products will instantly give you that extra boost of confidence to help you get through the day.
Jennylyn shares that one of her favorites is Max Factor’s Facefinity Compact, which covers like a foundation but still feels incredibly light on the face. “I don’t have a face full of makeup on unlike when I’m all glammed up for a show. I make myself look polished and presentable with cheek tint, powder and lipstick or gloss,” she adds.
For more information on the You X Max Factor campaign, follow @MaxFactorPh on Facebook and Instagram.