After being out of sight for years, Tamagotchi is making a comeback. This time, as a streetwear staple
No one would have ever thought that a childhood plaything can actually turn into fashion must-have, except for Supreme. Supreme is well-known for its history of bizarre collaborations. From their 2012 Autumn/Winter collection with Hardcore Hammers to their Spring/Summer 2018 season with Stern Pinball Machine, this streetwear label has shown time and time again that they are the best at the most outlandish partnership ideas. Yet, by teaming up with Bandai Tamagotchi for their Spring/Summer 2023 collection, Supreme proves they can bring their game to an even greater level.
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In case you didn’t know, which is very unlikely, these egg-shaped gadgets were a huge deal in the late 90s and early 2000s, and helped define an entire generation of kids’ toys. The name “Tamagotchi” is a mix of two Japanese words: “tamago,” which translates to egg, and “uotchi,” which means watch. This little pet care item fits in the palm of your hand and may be used to play with and entertain your own animal companion by feeding them and observing their progress.
Supreme’s latest version is not drastically different from the originals. Although the form, size, and display remain the same, the colors are definitely the selling point. The Supreme x Tamagotchi features a camouflage-like skin tone and is available in gray, pink, and green. Of course, it is emblazoned with Supreme’s signature red box logo on the top, so the brand’s street and signature style remains front and center.
Fans were obviously excited to cop this collectible, which retails for USD 48, because it was immediately sold out on the Supreme website just a few minutes after it was made available to the public. Even more convincing is the fact that, just a few moments after it was sold out, there are already resellers online offering it at three times higher than its original price.
