SSI Group Inc. has always been known for their dedication to not only bringing the best specialty brands from all over the world to the country but also for championing a well-curated life. This, in fact, is their focal point in their campaign for their 30th anniversary—”The Curated Life” aims to inspire SSI’s consumers to pursue their best life yet.
Anchored on passion, SSI strides forward to inspire, indulge, and elevate lives by bringing together 30 diverse individuals from different industries that share “The Curated Life” vision with their #PassionForward mission. They live these ideals through their creativity and commitment to their personal crafts, be it in arts, business, design, fashion, or advocacies.
They also tapped renowned journalist AA Patawaran to share his literary prowess, telling the story of SSI and its celebration of 30 years of curating the life of passion for the Filipino. With this, the campaign was launched alongside a photo exhibit by recognized photographers in the industry: Mark Nicdao, Kai Huang, and Cyrus Panganiban along with Kyla Olives and Paul Soriano.
Among the celebrated 30 personalities are Heart Evangelista-Escudero, Tricia Gosingtian-Gabunada, Tessa Prieto Valdes, Rissa Mananquil Trillo, Lesley Mobo, Stephanie Zubiri Crespi, Krie Lopez, and Sofia Zobel Elizalde.