Who knew that millennial pastels could look so natural? L’Oréal Professionnel’s new Maji Fashion line proves to be incredibly wearable.
At Day 5 of MEGA Fashion Week Holiday 2019, Cheetah Rivera showcased a collection that highlighted a relaxed version of her signature feminine flair. However, this wasn’t the only thing that caught our attention–models were seen sporting millennial pastels on their locks as well.
What better way to launch a new collection than through a fashion show? This is exactly what L’Oréal Professionnel had in mind, launching their new Maji Fashion line during Cheetah’s show at MEGA Fashion week.
Models had their hair professionally styled at JuRo Salon Exsclusif just the day before the show. “What we did here is a combination of shape, texture and color,” says the salon’s Jude Hipolito and Rose Velasco, both L’Oréal Professionnel Brand Ambassadors. From a gradiation of sunset colors to a purple and blue combination, the looks are very much millennial. But how they differ from the typical loud pastels is the fact that they’re cooler and a lot more wearable.
Whether you’re on or off the runway, the looks at today’s show prove to us that L’Oréal’s new Maji Fashion can be worn anywhere.