Son Ye-jin Makes a Crash Landing on Philippine Territory



Prepare to catch yourself falling harder in love with our favorite K-drama queen.

Setting the streets of Seoul ablaze with a trail of golden light, the heroine dashes with speed and grace on her roaring motorcycle. She passes by all the other vehicles and quickly leaves them in her wake. She comes to a screeching halt, takes off her helmet, and brushes off the adrenaline rush like it’s nothing. Son Ye-jin has arrived with an impact on our shores, and it was no parachute accident. 

Much like her high-flying chaebol heiress character Yoon Se-ri in the hit K-drama Crash Landing on You, Son Ye-jin lives life in the fast lane. She is a natural go-getter and has a strong perseverance to make a lasting impression with her passion and career. Her fervor has caught the hearts of Filipinos and the attention of one of the country’s telecommunications giants, Smart Communications, Inc. 

When worlds collide

The big announcement came two months after PLDT’s wireless subsidiary launched its “Simple, Smart Ako” campaign, which set off a strong clamor for Smart to bring Son Ye-jin under its fold and closer to her Filipino fans.

“Son Ye-jin’s appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish. This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-pop hits, and stay updated on their K-idols online,” says Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business at Smart.

“More than this, we know Son Ye-jin embodies the Smart Signature brand as it simplifies the postpaid experience so customers can make their mark in their career or passion,” she adds.

Flying full speed ahead

In her video commercial with Smart, Son Ye-jin navigates the city with a forceful speed and no fuss. This smooth ride alludes to the prioritized, worry-free, and elevated lifestyle that Smart Signature provides its customers, powered by the country’s fastest mobile data network. After racing past everyone on the road, Son Ye-jin powerfully ends with an affirmation, “Simple. Smart Ako.”

“’Simple, Smart Ako‘ gave us a clear guiding principle when it comes to serving our customers–that is, to make amazing experiences and cutting-edge technology simple and accessible to every Filipino. We are embracing this same approach as we commit to simplifying the postpaid experience so our postpaid customers can enjoy a Signature lifestyle,” says Alfredo S. Panlilio, Smart President and CEO and PLDT Chief Revenue Officer.

A lifestyle made for goal-getters

Smart Signature is powered by Smart LTE, which has been recognized by third-party analytics firms as the country’s fastest mobile data network: Ookla, the global leader in internet testing and analysis; and Opensignal, an independent mobile analytics firm.

With Smart Signature, subscribers are prioritized to get first dibs on new technology and mobile innovation as well as the latest digital content. The recent launch of Smart 5G allows customers to enjoy blazing-fast data speeds on Smart 5G-certified devices at select Smart 5G spots in Metro Manila.

With its well-designed plans, Smart Signature also keeps postpaid subscribers worry-free when it comes to connecting with family and friends, or staying online for work, play, or entertainment. Smart Signature caters to different lifestyles by offering SIM-Only or Device Plans that come in varying levels to suit the needs of customers. Each plan features generous data inclusions ranging from 5 GB to 60 GB a month, so customers can shift between virtual work meetings and streaming the latest K-dramas on the go.  

Smart Signature also delivers an elevated lifestyle for loyal customers who can enjoy perks and rewards through points earned via MVP Rewards, among other unique experiences and privileges awaiting subscribers throughout the year.

Ye-jin’s choice

Dubbed as the “Queen of Melodramas” in South Korea for her string of hit movies and series, Son Ye-jin has made a memorable influence that has shaped K-dramas into what we love now. But even with all this success, she still carries grace and modesty as seen in her heartfelt message to her Filipino fans. “As an actress, I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon.”

Catch Son Ye-jin’s series and movies online and make your mark with Smart Signature. Learn more about the Smart Signature Plan perfect for your lifestyle on their website. Sign up as a new subscriber, or upgrade your current Smart Postpaid Plan at Smart Stores nationwide or the Smart Online Store.

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