Shiseido Launches Essentials That Feel Like Second Skin



Japanese beauty brand Shiseido has been having many reasons to celebrate lately. In addition to having KC Concepcion as their first Filipina brand ambassador, the brand also unveils a new line: the Synchro Skin Self-Refreshing Collection.

Inspired by ancient Japanese beauty rituals that have been refined over the years, the line allows for a more effortless application—just when you thought your Shiseido products couldn’t get any more easy to apply. Products from the collection include the Synchro Skin Self-Refreshing Foundation, Synchro Skin Self-Refreshing Cushion Compact, and the Synchro Skin Self-Refreshing Concealer. Each make use of the brand’s AirForce Technology that allow these second-skin formulas to do wonders such as absorb oil and resist humidity.

Shiseido’s Synchro Skin Self-Refreshing Collection has also been designed to eliminate the complexity of finding a true-to-you shade. “Discovering the best color for your complexion is no longer dependent on knowing your undertone, which is far more complicated,” says James Boehmer, Global Artistic Director for Shiseido Makeup. “You’re the same color of foundation regardless if you’re wearing the liquid or the cushion compact.”

As mentioned earlier, KC Concepcion was also appointed as Shiseido Philippines’ Ambassador. The celebrity and budding jeweler has always had so much belief in the brand from the beginning. One of her current favorites is a product from the brand’s new Synchro Skin Self-Refreshing Collection, their Synchro Skin Self-Refreshing Foundation. “It was hard to find hydrating foundations that weren’t gunky, sticky or thick until I started using the self-refreshing, sweat-proof, water-proof- transfer-proof Synchro Skin,” she shares, adding that it gives you coverage for up to 24 hours.

Once again, Shiseido has impressed us with cutting-edge Japanese technology, reminding us once again why many have fallen in love with the brand.

For more about Shiseido Philippines, visit their Facebook page, /ShiseidoPH.

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