Actress Shaina Magdayao has taken a leap of faith by furthering her hobby and putting up her own business. The concept? Only the most important and tidiest pandemic practicality.
Launched this February 2021, the Organized Chicas (OC) Lifestyle has the vision of promoting a “tidy bag, tidy mind, tidy life,” perspective. The lifestyle brand focuses on producing sustainably sourced and locally produced canvas bags, home items, and clothing pieces.
The MMFF Best Supporting Actress, who is a self-confessed OC (obsessive-compulsive) when it comes to organizing her things, recalls that the idea of producing signature canvas bags.
“We found a very good supplier, which also helped us further our cause in promoting locally-made, locally-designed, and locally-sourced fabrics,” she said.
“I also like that they are made by women. At some point, it’s also our own little way of helping these women during the pandemic and giving back to the community.”
In order to tap the environment-conscious-yet-practical market, The Organized Chicas started selling via Instagram. As of writing, they have every day, carry-all basic canvas bags in different styles and sizes namely—Torba (P1,200), Borsa (P900), Sac (Small-P800, Medium-P900), OC bag insert (P350), Paño (P750), Tela (P950), Stoffa (P1,200), and the Chiffon (Small-P850, Large P950).
With the pandemic far from being over, the actress wants more people to see the importance of going back to basics.
“It’s very specific for the pandemic. Meron talaga siyang mga pockets outside and naka-measure talaga yun for face shields or kung hindi naman, pwede rin siyang lagyan ng water bottle,” Shaina shared.
More than bags
Shaina is also gearing up to release a clothing and home line to include under their main brand. A collaboration with renowned professional organizer Issa Reyes, or Neat Obsessions, is currently in the works.
Through this, patrons can finally expect to purchase the “Ultimate Garment Bag” for those who like to keep their clothes safely kept during travels or just inside their closet.
Check out @organizedchicas on Instagram for their complete catalog.
