Multifaceted, magnificent, and maximized—for its Fall/Winter 2020 collection, Bulgari elevates glamour to unexplored territories with its iconic serpent. Genesis—the beginning of all things and the time when humans were still in the garden of Eden. Imagine being in a world of pure bliss and surrounded by all things luxurious defining the veracity of beauty. So, there's really nothing else you could ask for when you're in paradise. Now, as you probably already know how the story of the Fall of Man ends, there was only one creature that caught their attention amongst all the resplendent creations that God made: the serpent. While we cannot accurately detail the image of the paradise's serpent, perhaps we can safely assume that it surely had this irresistible allure of a diamond that no human can withstand. In fact, that's why the snake motif has always held a constant presence in the history of jewelry design dating back to the ancient civilizations. And in the 1940s, the Italian heritage house of Bulgari successfully revived and cemented the serpent's transcending grandeur in the world of fashion and jewelry—all thanks to its founder, Sotirio Bulgari, a man of Greek heritage who lived in Rome. As of today, Bulgari carries on with the serpent theme, which has already evolved into a creative symbol for the brand. Like a snake shedding its skin, the Bulgari Serpenti has metamorphosed—yet again following its brilliant collaboration with AMBUSH—reinventing itself while keeping its core concept intact amid the changing times.
MetanoiaBulgari’s Greco-Roman heritage is widely evident in many of the brand’s designs based on history. They have always made it a point to reinterpret the past with a modern twist. So, for its Fall/Winter 2020 collection, the Italian house transfigures the Serpenti into a Maxi Glam dimension of playful sophistication and trailblazing flair. With an encapsulation of jewelry inspiration and leather goods artistry devoted to a modern lifestyle, the new Serpenti Forever bag is now smaller, smarter, and shorter. Concentrated on the stylistic trademarks of its coveted icon, the new bag has been revamped to meet the needs and dreams of urban women.
In addition to that, as the luxury brand aims to be glamorous as much as practical, the newly redesigned bag can now perfectly stash your phone and provide easy access to your belongings. And given the multiple storage units and compartments, this was definitely designed with the Gen-Z's and the young trendsetters in mind.
Dynamic and versatile, the Serpenti Forever bag also embraces Bulgari’s wide materials and color palette—from mint and charcoal diamond metallic Karung, mint and berry tourmaline calf leather, and white agathe varnished calf leather.