Adding to the list of brands reinterpreting their iconic logos is Salvatore Ferragamo. And with the influx of consumers becoming more and more brand conscious, the Italian luxury label unveiled a new monogram—The Gancini.
Created by Ferragamo’s Women’s Creative Director Paul Andrew, the Gancini celebrates the heritage of the house. It puts the key focus on the label’s iconic double-hook fastening for people to instantly recognize the brand.
The Gancini was initially showcased back in the 70s. And this eventually evolved from the wrought iron hardware into a symbol of the brand’s intangible values. From quality, heritage, strength, and togetherness, Andrew’s fresh reinterpretation of the Gancini encapsulates Ferragamos’ values transmitting them to their products.
“As a designer, I appreciate the innate elegance of the Gancini’s refined simplicity and the sensuality of its form. Another aspect is its duality: two clasps that connect and hold together,” said Andrew.
So as there is a new monogram, Ferragamo tapped international influencers in the contemporary fashion sphere. From Bryan Boy, Caro Daur, Diet Prada, Tamu McPherson, Pelayo Díaz, Aureta to Susie Bubble, they co-created a witty portfolio of innovative, immersive and entertaining content that highlights the unique status of The Gancini.
Masterminded by Bryan Boy, the short films and posts humorously explore the pleasures and perils of living life through the digital lens. Watch Salvatore Ferragamo’s #Gancini Project video below.
Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc. It is located at Greenbelt 4, Rustan’s Shangri-La, Rustan’s Makati and Solaire Resort & Casino. Follow @ssilifeph on Instagram or Salvatore Ferragamo at @ferragamo for more updates.