The former fashion director of Valentino, Sabato de Sarno, has been appointed as Gucci’s newest creative director
As the curtains lift on a new chapter in Gucci’s illustrious history, the iconic luxury fashion house is ready to take the world by storm with the appointment of its highly anticipated new creative director, Sabato de Sarno. A true veteran in the world of fashion, De Sarno takes the lead in defining the house’s creative vision for the future.
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Aiming to maintain Gucci’s rich heritage in today’s rapidly evolving fashion landscape, this new creative director brings a wealth of experience and a reputation for pushing the boundaries of design. This makes De Sarno the perfect choice to get the iconic brand to a new level of opulence and elevate Gucci’s collections to the greater heights of modern luxury.
Italian native Sabato de Sarno built his formative years in Naples, Italy. He has spent his whole fashion career working behind the scenes for luxury brands. De Sarno started his career with Prada in 2005, moved to Dolce & Gabbana, and then did a stellar job reinventing Valentino for 13 years. From there, he worked his way up through the ranks and became the fashion director who helped steer Valentino into the trendy yet luxurious fashion path. With this, the House of Gucci executives is confident that this contemporary vision will be an exciting next chapter for Gucci’s unique legacy.
President and CEO of Gucci, Marco Bizzarri, said he is delighted to have appointed Valentino’s former fashion director as he is well-immersed in several fashion houses. Meanwhile, Bizzari sees the new leadership as a continuation of Gucci’s unique vision and a way to build on the fashion house’s strong reputation and long history.
While it is too soon to say what De Sarno’s collections might look like, the fashion world is excited about what’s to come under De Sarno’s leadership. As his passion for fashion and commitment to excellence will surely lead Gucci’s creative output to the forefront of the fashion sphere once again. Indeed, exciting times are ahead for the luxury brand and a moment of change and growth for the industry.
“I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage that, over the years, has been able to welcome and cherish the values I believe in. I am touched and excited to contribute my creative vision for the brand.”
Sabato de Sarno on honoring the heritage and distinctive vision of the Gucci DNA
De Sarno will present his debut runway collection at Milan Women’s Fashion Week in September 2023. He, like Michele, will be in charge of the brand’s leather goods, accessories, and lifestyle collections for both men and women.
Photos from GUCCI (via Instagram)
