Rita Ora Designs A Bag That Empowers Women Around The Globe

Rita Ora Designs A Bag That Empowers Women Around The Globe

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Following the appointment of Rita Ora as Escada’s ambassador, the singer-songwriter designs a special edition handbag that will empower women.

Rita Ora is a musician whose talent, independence and creativity have established herself as a household name. And her fearless and individual approach to style has found her celebrated as a modern fashion icon. Perhaps we may well assume that the reason why Escada’s Niall Sloan picked her. She exemplifies the Escada spirit: at once powerful and irreverent, and indisputably in charge of her own destiny.

MEGA | Rita Ora Designs A Bag That Empowers Women Around The Globe

So to celebrate this new partnership, Rita has collaborated with Niall to create a special edition of the iconic Heart Bag. “The heart is what I think about when I think of Escada,” Rita says. “I absolutely love the bright colors and bold shapes of the brand, so the Heart Bag is definitely a signature piece.”

MEGA | Rita Ora Designs A Bag That Empowers Women Around The Globe

In harmony with the brand’s bold palette, Rita’s love for red is pretty evident in her design—from the soft calfskin leather to its hardware. And its concentric hearts pay tribute both to Escada’s proud femininity and the singer-songwriter’s celebration of female independence.

In fact, according to Rita, “The best thing about the Heart Bag is the message behind it. That you can be who you want to be. Challenge the rules and feel strong and confident doing so.”

MEGA | Rita Ora Designs A Bag That Empowers Women Around The Globe

And if that’s not enough for you, the best part about this collaboration is that they have decided that for every bag sold, 15 euros will be donated to “Women for Women International.” It’s a charity whose mission is to help female survivors of war rebuild their lives.

“I am so delighted that we are partnering with Women for Women International. Their work in helping women in conflict zones become economically empowered is so important,” she explained. “I am originally from Kosovo, so it was important to me to give something back to the women there.”

MEGA | Rita Ora Designs A Bag That Empowers Women Around The Globe

That’s why by simply doing this, you will be of great help in transforming the lives of nearly half a million women across conflict-affected countries. They will be equipped with the skills and resources to break free from poverty. And especially, to stand up for their rights, creating change for themselves, their families and communities. This is a bag with a purpose—one designed to empower the women who carry it, and beyond.

ESCADA and ESCADA SPORT are both located at G/F Greenbelt 5, Ayala Center, Makati City and inside Moressi in Shangri-La Plaza, EDSA corner Shaw Boulevard, Mandaluyong City. Contact the store for a personal shopping appointment through landline at 7290829 or 7283741.

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