With the rapid growth of online streaming platforms in the Philippines and all over the world, Netflix continues its focus to take the lead and maintain a steady phase, here’s why.
For us, there isn’t technically a problem, especially that we now have a wider array of subscription choices to choose from. But when information and promos on new streaming platforms circulate, it then becomes some sort of streaming wars where competition will most likely intensify. Remember when TV stations and channels used to be so heated about this, essentially leaving a country in divide?
Recently, we got an avenue where to watch the most trending reality TV shows–Hayu. And this November, we’re about to welcome another two: Apple TV+, which is launching on the second day of November with a number of original shows. Plus, if you’re planning to purchase an iPhone, iPad, iPod touch, Mac, or Apple TV by this month onwards, you’re new Apple device will come with one year free subscription of Apple TV+. Coming in November as well is Disney+, which gives us an easy access us to our all-time childhood favorites—Disney, Marvel, Pixar, Star Wars movies and even National Geographic. On top of that we already have other platforms with their own thriving niches such as Amazon Prime, Wow Present Plus (for all your drag guilty pleasures), even local efforts with iWant TV.
After Fox put up its own streaming service, another favorite channel and a seemingly new rival for Netflix is launching in the country in early 2020. Just when Fox didn’t really impact Netflix, will HBO Max prove otherwise? Well, we don’t know yet. But what we know for now now is that one of the top series in Netflix, Friends, is transferring to HBO Max, and of course, they have Game of Thrones for their subscribers to enjoy.
With all things considered, how can Netflix keep its steady phase? When Netflix’s Chief Content Officer, Ted Sarandos had his interview at Vanity Fair’s New Establishment Summit held in Los Angeles, he admitted that November is going to be a whole new world for them. However, they were long prepared for this streaming wars to happen, enough to not shake them.
In fact, Ted is confident and not afraid of losing Friends. “One of the reasons Friends and The Office are so popular is because they’re on Netflix,” shares Ted. Ted furthers how library watching is part of the experience in Netflix and people retain their interest because their favorite show is on Netflix.
The beauty of their operations is that Netflix does not and will still not rely on advertisements, as they have no plans on selling their products. Ted believes that it’s not about the price, but about the value. There’s no way Netflix are taking a step down, taking note on how they will change and keep things fresh for their audience. “We haven’t had Seinfeld and we’re super excited about having that.”
It was only a matter of time before the monopoly got a dent from rising competitions. If you think about it, that’s where the best work, or in this case, shows take fruition. The world we live in is all about choices and it’s nice to have an option when one runs through the entire library of entertainment. More so, this only compels content creators, show runners and curators, and key decision makers to keep making shows and films that are up to the times. Therein lies the greater challenge now, and Netflix has really upped the ante when it comes to fresh, quality, and out-of-the-box premises for us to consume. The goal really, for everyone concerned, is to keep a generation educated, engaged, and yes, entertained.
What streaming platforms are you currently subscribing to? Or better put, with all the choices in the world, are you keeping your Netflix subscription?
Additional text by Angelo Ramirez de Cartagena