Remembering James Reyes And His Theatrical Sensibilities In Design



Fashion designer James Reyes, known for his whimsical works and theatrical concepts, passed away at age 48 due to heart failure.

James Reyes always pushed to innovate, and this is most evident in his work as a designer. Never one to follow the norm, James pushed the envelope with his play on fabric and silhouettes.

The designer transitioned from a career in advertising to fashion, moreover, James also created costumes for theatre. It’s as if he found his natural calling with design, catching the eyes of fashion savants and clients alike.

James-Reyes MEGA
James Reyes’ Philippine Fashion Week featured and reviewed in MEGA July 2006.

James’ design aesthetic draws heavily from our rich Filipino heritage, grounding his works with a nationalistic flavor. His runway designs were always something to look forward to, what with its intricate play on volume and texture. All of these gave James a signature edge—his knack for grandiose theatrical drama.

James-Reyes MEGA
With fellow designers of the Fashion and Design Council of the Philippines.

James Reyes founded and became president of the Young Designers Group and also served as secretary for the Fashion Design Council of the Philippines. He also took on the role of Creative Director for Bergamo, with a debut collection for the bespoke menswear tailoring brand late last year.

James-Reyes MEGA
James’ work encapsulates his love for theatrical drama and Philippine culture.

For our 23rd anniversary, James Reyes joined us and 16 other MEGA YDC designers for a night to remember. Rajo Laurel, Veejay Floresca, Mich Dulce, Renan Pacson, and Puey Quinones, among others, all created a spectacular show together.

James Reyes MEGA
MEGA YDC designers put on a spectacular show for our 23rd anniversary.
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The MEGA team with James Reyes and the YDC designers.
James-Reyes MEGA
A fashion editorial shot by Lope Navo features the whimsical design of James Reyes.
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