For every on-the-go woman, looking our best and beautiful is imperative. Recognizing this, the iconic Asia’s Songbird, Regine Velasquez, has come up with a passionate answer to make you shine even more.
There’s no hiding the fact that Regine Velasquez has long been a makeup enthusiast. Starting out in the industry where the now requisite glam teams were unheard of, everyone had to do their own makeup. From photo shoots, public appearances, and concerts, Regine needs no glam team and does her own makeup every time to this day. And, if there’s one thing she can relate to all of us ladies, it’s definitely the need to look presentable as you begin your everyday hustle. Given our list of daily to-dos, we would often do our makeup while on our way and in between our activities. Taking this into consideration, as a modern woman of the world herself, Regine struck a collaboration with BYS Cosmetics, offering not just a simple, stress-free solution, but a most ravishing and radiant one at that.
With esteemed makeup lines of Nadine Lustre’s Lustrous and Teacher Georcelle’s M.O.V.E., the best-selling cosmetics brand lets everyone shine like a diva this time with the BYS x Regine collection aptly christened, Reigne. After her successful Unified concert with pop star Sarah Geronimo, Regine is once belting some high notes and taking on a duet with BYS Cosmetics.
Brimming with purpose and passion, Regine’s Reigne collection, there is utmost respect and consideration for the woman. Embodying an energy of fun and elegance at any given time, the makeup line includes Reigne Powder Blush, boasting of a silky smooth blendable formula for a pop of color on your cheeks; Reigne Brow Pencil, which features a wind-up function and built-in spoolie that lets you easily achieve well-groomed and defined brows; and finally, the Reigne Eyebrow Palette, which is formulated with skin-loving Mica ingredient for easier gliding on the lids and 6 matte and metallic nude eyeshadow shades to choose from.
Housed in a more compact packaging, you can have both foundation and concealer in the Reigne Duo Powder Palette, which is also Regine’s personal favorite from the line. Then, with the most flattering shades for any skin complexion, everything from the Reigne Lipstick line (in set and in solo) provides intense hues and matte finish. With all these at hand, you most definitely can take on the beauty game and be an expert of your own look with full liberty, just like how Regine does it on a daily basis. With the launch of her highly-anticipated, most dreamed upon effort, she also made sure that these makeup products are all paraben-free, cruelty-free, and hypoallergenic.
Already drumming a worthy and most deserved hype around its release, Regine Velasquez can barely hide her glee on the possibility of reaching out to more people this time through beauty. With every glide of powder and blush, a sweep of eyeshadow, and smear of notice-me-red on the lips, there looks to be more song in your beauty routine, especially if the legendary songstress has anything to do with it.
The BYS X Regine Reigne collection is officially launching on February 29, 2020 and will exclusively be available at Watsons, SM Beauty Stores nationwide, and online at beautybeat.ph. For more information on BYS x Regine “Reigne” collection, check @byscosmetics_ph on Instagram.