The Balmain Army is ready to takeover Manila as the French fashion house opens its very first store in the Philippines.
The historic house of Balmain catered to a new breed of women.While other houses embraced the softness of femininity in 1945, Pierre Balmain embraced its strength. Known for their body-conscious silhouettes, maximalist approach and bold aesthetics, Balmain is a much-desired brand, especially under the helm of wunderkindOlivier Rousteing. For those part of the Balmain Army, which counts supermodels and the Kardashian-Jenner clan among them, to wear a Balmain piece is to make a big, bold statement.
Balmain’s arrival in Philippine shores is hotly anticipated among fashion insiders. Key pieces to stock up on iconic jackets, with the signature gold buttons, power shoulders and belted waist. Logo-mania pieces—from bags to shoes—are also hot favorites.
The brand new Balmain store can be found at The Shoppes of Solaire Resort & Casino. Here, the strong Parisian vibe is felt, thanks to the molded interiors, oak wood, heavy gold accents and mix of the masculin et féminin. The 105-square-meter boutique is stocked with the latest select pieces of clothing, accessories—notably shoes and bags—available for the discerning Filipino shopper. Currently, the Fall/Winter 2021 ready-to-wear collections are available, as well as curated runway highlights.