Continually pushing limits to keep the game fresh in the world of street fashion, PUMA Select launched its first-ever standalone store in the Philippines. Having a history for remarkably fusing performance technology with street style, the German multinational company looked into its archives and collaborated with streetwear brands, offering the premium street-ready looks.
From Fenty, STAMPD, The Weeknd, Jeff Staple, to Ken Lagerfeld, PUMA Select’s partnerships indeed raised the bar for athleisure in the world of sports and entertainment.
On display were a number of PUMA Select’s signature pieces such as the PUMA x XO Tactical, and the PUMA Fenty Avid from the Rihanna Collection. Other favorites include PUMA Suede Bow, PUMA x XO Tsugi Shinsei Caviar, and the PUMA x Poggy, which are inspired by traditional and contemporary Japanese styles.
With its the newly-opened store containing exclusive products and high-fashion executions, the brand only proves that they constantly find new ways to evolve heritage icons into modern icons, pairing it with artistic, influential and game-changing collaborators.
PUMA Select is now open in the upper ground floor, Uptown Mall, Bonifacio Global City, Taguig, Metro Manila, Philippines. Follow PUMA Select on Instagram @puma.select.ph for updates.