Proving that she’s still making waves after her 2015 Miss Universe win, Pia Wurtzbach is now set to make history as the first-ever Miss Universe titleholder at Arab Fashion Week (AFW).
“We are thrilled to officially announce our exclusive partnership deal with Miss Universe Pia Wurtzbach here in the Middle East market.” shared Yugen PR Dubai’s Ian Borromeo, as the Dubai-based agency will represent the 3rd Filipina Miss Universe in the Middle East.
“We look forward to all wonderful projects lined up for her in this part of the world where there are 4 million Filipinos as well as millions of beauty pageant fans from this part of the world.”
Pia first made waves in the Middle East during a 9-cover shoot for Dubai’s leading lifestyle magazine, XPEDITION in their “biggest cover unveil to date.”
Meanwhile, Pia will be opening AFW on March 24 in a five-minute fashion film that “pays homage to life beyond Earth.” The Queen will be wearing the creations of Dubai King of Couture and Filipino, Furne One. Furne has been worn by Hollywood celebs like Beyoncé, Mariah Carey, Lady Gaga, Ariana Grande, Nicki Minaj, and more.
Pia’s POV
Meanwhile, Pia herself is over the moon with the partnership, sharing that “the Middle East market is very close to my heart as I have been traveling to that part of the world.”
“I am totally in love with the people and its culture. I am excited to see what I can do to connect and hopefully influence my community through all the works lined up for me for the rest of the year.”
You can catch Pia’s Arab Fashion Week debut on March 24 at www.arabfashionweek.com or @arabfashionweek on Instagram.
