Fighting for Your Way and Self-Expression: BYS Reveals Park Seo Jun as Their Newest Endorser



Actor, singer, dancer, and now BYS endorser. Is there anything the internet’s new boyfriend can’t do?

In celebration of their 8th anniversary, coveted beauty brand BYS Philippines is pulling what very well might be one of the most anticipated announcements yet. Far from the usual femme fatales that grace their campaigns, the brand has tapped their next and possibly biggest endorser yet. And the most surprising part? It’s a he. 

Going beyond just providing women with the latest makeup products to help them “be the extra in the ordinary,” BYS Philippines also knows how important it is for ladies to be cheered on by someone they admire. One man (or should we say oppa) in particular suits the role of every woman’s supporter, with the charisma, authentic attitude, positivity, compassion, and gentlemanly demeanor that will make each one of them swoon.

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그놩

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Beloved for his characters in Korean dramas, his angelic voice, and global success, Park Seo Jun can be considered as the ideal all-around man. His partnership with BYS Philippines is the latest in a string of achievements that he has been racking up since his hit psychological drama, Kill Me, Heal Me, along with his equally successful shows, What’s Wrong with Secretary Kim, Fight for My Way, and Itaewon Class. With a colossal Instagram following, a YouTube Gold Play Button which he earned for being the first Korean actor to surpass one million subscribers, and a stellar acting career under his belt, Park Seo Jun has shown his versatility as an artist beyond doubt.

Practicing excellence in everything he does, he believes in kicking it up a notch in all his endeavors and going above and beyond the run-of-the-mill expectations—as seen on his different platforms and even in choosing the legendary roles he has played. In an interview with Esquire Korea on why he accepted the role of Park Saeroyi in Itaewon Class, Park Seo Jun revealed, “I thought about how his character would affect society.” 

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오늘도 단밤되세요

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When the cameras aren’t rolling, Park Seo Jun transforms into his genuine self and expresses himself with humility. Though he has a ton on his plate, he recognizes the importance of focusing on the people around him, whether it’s by showing sincere support or helping in disaster relief efforts. He also values self-expression above all else and wants to reach out to his Filipino fans to do the same with the help of BYS Philippines. 

“I believe the products of BYS Philippines can help you express and bring out your best selves, and allow you to move ahead and Be the Extra in the Ordinary,” Park Seo Jun shared. “Extraordinary starts with you and I’m here to cheer you on,” he added. 

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🤔

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BYS Philippines has remained steadfast in creating innovative products and collaborations, which its growing consumer base considers as great tools for self-expression. In its commitment to stay purposeful, the brand has formed this partnership with Park Seo Jun with some exciting things lined up in the next few months, guaranteed to unleash the “extra” in everybody.

BYS is available at Watsons, The SM Store, and online on Amorfia and Lazada. To learn more, visit their website or follow them on Facebook and Instagram for the latest updates.

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