New Man, New Era: Chris Hemsworth Is The First Global Face of BOSS

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Ready to make the women swoon over his rock-hard abs, it looks like we will be seeing more of Thor—but this time, not as a superhero.

Chris Hemsworth BOSS

Hollywood superstar Chris Hemsworth just inked a contract with BOSS, becoming its first-ever global ambassador. Being the international face of the brand, he will be front and center for all fashion campaigns for 2021 to 2022.

In fact, he has already started the brand’s newest campaign for Spring/Summer 2021. Casual wear and eased-up tailoring are the themes for S/S ’21 as the Marvel actor represents the “new vision of the BOSS man.”

Chris Hemsworth BOSS

Looking at the character and personal affiliations of Chris Hemsworth apart from his superstar status, he’s also a dedicated environmentalist, and strategically leverages his popularity to draw attention to climate change and species protection.

With the appointment of Chris Hemsworth, a passionate surfer who epitomizes a well-balanced lifestyle, HUGO BOSS is taking another step in its casualization process of the brand. With his personal passions and professional achievements in perfect balance, he’s truly the ideal choice to take the brand in a new, more contemporary direction as well as to collaborate with.

Chris Hemsworth BOSS

And that’s because the star has been a huge BOSS fan for a long time. “So, I’m really happy to now represent the brand’s collections as a global ambassador,” he says. “Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the BOSS team.”

Indeed, even Hugo Boss’ chief brand officer Ingo Wilts shares that “Chris Hemsworth has been with the BOSS family since 2017 as the face of our iconic BOSS Bottled fragrance, so this was a natural progression. He is part of a generation of people who are looking differently at what success is. This is very relevant for us as a fashion brand and the clothing we create.”

In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Shangri-La East Wing, Rustan’s Shangri-La, Rustan’s Makati, City of Dreams, 158 Designer’s Blvd. Newport Mall and Rustan’s Cebu. Visit,, and or follow @ssilifeph and on Instagram for more information.