Althea, one of the biggest beauty brands in Asia, is known as a one-stop online shop for everything K-beauty. Just when you thought they have everything, the brand launches Althea’s Bare Essentials, stripping down to the basics with their new skincare line.
While Korea is infamous for their 10-step skincare routine, the collection rolls everything intro three basic steps: “We wanted to go back to the basics and really strip it all down to give the customers the most fundamental steps. From the data we’ve collected over the past few years, we learned that a solid routine starts with three essential steps—cleansing, toning and moisturizing,” says Frank Kang, CEO of Althea.
Althea’s Bare Essentials consists of the following products:
The Contour Cleanser (P300)
Made to cleanse, exfoliate and detoxify the skin, this product is made of soothing Ice Plant and detoxifying Lemon Myrtle extracts. In addition to this, the Contour Cleanser reduces bloating by promoting blood circulation.
The Primer Water (P550)
Althea’s Primer Water is a hydrating toner and primer all in one, containing dewdrop technology that gently fills in the gaps in your pores to make way for hydration. The result? Skin that is moisturized and more youthful. Who wouldn’t want that?
The Fixer Cream (P640)
This wonder product, made with Trehalose (an ingredient found in the cactus plant, for those of you who aren’t familiar with the term), is said to provide the skin with 24-hour hydration. Rich in antioxidants as well, the non-oily product promotes collagen and prevents moisture loss.
With promising products at affordable prices, who could say no to Althea’s Bare Essentials? Head over to ph.althea.kr/bare-essentials to get your hands on the skincare line!