The Monogram Mania Is Making a Loud Comeback



Flashy fashion made big waves in the early 2000s. Loud prints, bold colors, and scene-stealing monograms were all over runways and ready-to-wear apparel. Letters became a status symbol of who’s in and who’s not. The initials of the brand you’re wearing are incorporated into your style, even if it’s just a plain white tee with a logo sprawled across the chest. Sporting your favorites on your body was the norm, and it’s making a huge comeback this 2019.

Bringing this trend back to life is an unexpected feat from one of the most iconic brands known for their heritage and standard style: Longchamp. The brand has been coveted globally since the early 2010s. On a local scale, the famed bag had a huge following in Manila starting 2011. The classic Le Pliage can be seen on the most sophisticated women from then until now. It has survived the cult status and earned its position as a timeless piece. Riding the tides of trends in the industry, Longchamp has released a dynamic range of designs, but evident on each piece is their unmistakable touch of elegance and luxury.

Breaking free from its typical silhouettes and solid hues, Longchamp demonstrates its spirited side and keeps up with the monogram trend with their new line, the Longchamp LGP. The new look features Longchamp’s new monogram logo print in bold neon colors against a contrast of black and white. With nine letters popping with energy, the modern monogram captures the spirit of Longchamp—contemporary and cosmopolitan, with a sense of fun.

The new Longchamp LGP collection features two complimentary lines of bags, accessories, and ready-to-wear clothing that is perfect for today’s urban lifestyle. Genderless options are also available.

Putting a twist to a classic is The Le Pliage LGP’s new aesthetic, featuring a seamless monogram pattern on the iconic nylon totes and travel bags.

The Le Pliage® LGP also features new urban essentials such as sleek backpacks, on-trend fanny packs, and an ingenious multi-style pouch which can be carried vertically or horizontally.

The traditional and feminine Le Pliage® Cuir is embellished with a monogram appliquéd on its famous butter-soft leather. It also introduces a stylish new shape in the form of a vertical tote with long handles. Both lines are available in black and white with a flash of neon, or black and red with a flash of white.

Be street wear-ready with the collection’s slip-on sneakers and slides. These come in neoprene with the seamless monogram pattern in black and white. The soles of the sneakers display a neon Longchamp racehorse, while the black leather slides are cleverly appliquéd with “Long” on one foot and “Champ” on the other.

Stand out with Longchamp LGP’s black and white monogram sunglasses. You can also wrap up in the collection’s soft shawls and stoles to complete your look.

Stay warm with street style and an air of understated elegance with the Longchamp LGP nylon puffer jacket. Look effortlessly fashionable on lazy days with an embroidered sweatshirt, complete with the eye-catching Longchamp LGP logo straight in the center.

Step out in fresh monograms with a subtle hint of class and elegance with the new Longchamp LGP staples.

Check out the whole collection exclusively at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu and Greenbelt 5 or visit Longchamp’s website for more information