Veering away from the glitzy trappings of the celebrity life, James Reid is surely establishing himself as a young CEO of his brainchild, Careless. And while the actor-turned-music mogul may be singing a different song these days, the beat is his own and the rhythm has always been the one he’s followed. So, as he leads through example, the company was able to thrive amidst the unprecedented rise of the coronavirus. In this exclusive behind-the-scenes footage of his cover shoot, witness how serious James Reid is in making sure his business will reach its peak soon.
