Bvlgari collaborated with Lisa of BLACKPINK to create a watch that captured the stars
A piece of jewelry can become one of the most sentimental items one can have. They hold such meaning and value to the wearer, a feeling that suddenly became tangible. Whether it’s an heirloom, a souvenir, or a design that resonates with their character—the piece suddenly holds and represents more than it should.
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Jewelry has become irreplaceable and one-of-a-kind as the wearer decorates it with their memories, personality, and style. This very sentiment resonates with Bvlgari’s latest campaign featuring a watch customized by a star.
Titled Bvlgari Bvlgari x Lisa, this collaboration was a clash of stars as precious gems meet with the very artist who has been taking the music industry by the storm with her beauty, charm, and talent. The result of this collaboration? A rare high jewelry watch that is nothing short of daring, elegant, and powerful—perfect for a woman coming of age.
The muse herself closely worked with Bvlgari during the process of creating the watch. Each design element and style were carefully selected to perfectly align with Lisa, to make sure that it is truly her and new in the world of Bvlgari.
As we look closely at the watch that comes in two different sizes, we can already tell how uniquely designed it is. The dial immediately caught our attention as hues of green, blue, hints of purple swirl around the little circle—it’s as if they were able to engrave the polar lights in the watch due to its iridescent-like feature. And just like the stars in the sky, 12 diamonds circled the dial to mark the hours as two rose gold hands tick around to state the time. All of these marvelous elements finished with a rose gold bezel engraved with the Bvlgari Bvlgari letters.
While the idyllic dial was invented by Bvlgari for Lisa, the K-pop star joined the process of designing the back of the dial. All personally chosen and designed by Lisa, we see a dainty flower at the center, the edelweiss, which is known to be her favorite. It’s a mindful design as the star takes note of where the Bvlgari watch is made as well as her love for the Swiss Alpine star. The petals sway gracefully as the letter L makes its home at the heart of the flower, a stamp of her personality and her contribution to the design.
Elegant codes of the House interlock gracefully with Lisa’s personalized code that are new and unique. The Bvlgari Bvlgari x Lisa Limited Edition is a perfect example of the beauty of stars colliding.
