LOOK: The Starbucks Collaboration With Vera Wang Drops Today



You can now sip your morning cup of coffee en vogue as the Starbucks’ collaboration with Vera Wang has finally arrived. 

It’s probably not new for some anymore when Starbucks unveils a special collection. We’ve already seen their interpretation of various seasonal occasions becoming a coffee mug collection—from the beautiful cherry blossoms to the mooncake festival.

But this time around, they surely made it a point to catch our attention. And that’s because it has something to do with fashion. Apparently, Starbucks’ latest collaboration is with luxury bridal couturier Vera Wang.

The newly released limited-edition designer collaboration of Starbucks celebrates being true to oneself. In fact, it’s inspired by the designer’s everyday life, hence, the stylish patterns that reflect her daily errands. Made in classic shades of gray, this assortment of drinkware and lifestyle accessories invites customers to go behind the scenes with the designer, and find those rare pops of color that help them stay true to themselves.

According to Starbucks Asia Pacific’s Vice President for Category and Marketing Erin Silvoy, “Starbucks is a proud champion of diversity, belonging, and the courage to challenge the status quo. [So], we are delighted to partner with Vera Wang, a true icon of self-expression.”

In addition to that, the ever-famous coffee label explained that the bridal designer’s career journey is a living testament that creativity and individuality are the most important when expressing one’s own style. “The Starbucks x Vera Wang designer collaboration embodies the intersection of Starbucks values and this essential philosophy,” Silvoy said.

On the other hand, Vera Wang herself expressed how she greatly resonated so much with Starbucks. “Over 20 years ago, seeing a Starbucks in the Forbidden City in Beijing really resonated on a personal level for me as an American-born Chinese. My journey has taken me from fashion editor to design director to founding my own company, and this collection represents a short autobiographical visual depiction of my life.”

“The Siren and Stars of the Starbucks brand shine brightly in all our collective minds, and my admiration for the genius of the branding and attachment to the product inspired me to express my personal love of Starbucks!” she added.

So, what are you waiting for? The Starbucks x Vera Wang collaboration is out now! Head on to the nearest Starbucks cafe and express your own style like a true coffee lover.

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