Chiara Ferragni may have started out as The Blonde Salad, but as of today, she now has her own fashion label.
Only three years after launching in 2013 as a fashion yet pop shoe brand, the Italian beauty moved its first steps towards global expansion. From Paris, Florence, London, to Taiwan, Chiara Ferragni has already established herself as a powerful fashion influencer. In fact, Forbes has named her as the top influencer under the category of fashion.
As her blog eventually became a full-blown lifestyle website and expanded into an e-commerce platform, it was just about time that Chiara utilized her resources and magnified her influence. And to make this happen, she finally brought her label to Manila.
This season, Chiara Ferragni’s SS19 collection was inspired by the sunset dunes of the Colorado desert. Its mesmerizing warmth served as the perfect scene for the ultra-pop feminine style savant. That’s why the dunes perfectly provided the colors for this theme and its range of different patterns.
And since her label is famed for its iconic “Flirting” motif, Chiara’s new collection kept its signature eyes intact in its designs. Combining inspirational elements—from travels, music, pop culture, to contemporary art universe—it presents a playful yet sophisticated look.
A new style also joins the footwear range: the Campero boot. Available in solid colors and python print versions, the boot has a crystal appliqué decoration to add a more feminine touch to the whole package.
Chiara Ferragni is now available exclusively in Rustan’s Makati and online.