LOOK: Alex Gonzaga Is The New Face Of JAG Jeans



Just like how she fired up social media, Alex Gonzaga takes on the challenge of teeming the local fashion industry.

With her undeniable wit and humor, Alex Gonzaga has successfully catapulted herself in the showbiz industry, especially in the world of vlogging. And as she continues to do so, she’s adding one more thing on her list of accomplishments: be the face of JAG Jeans.

Recently, the digital superstar just launched the new line of JAG Jeans called “J hearts AG,” where a heart symbol is in between J and AG. It’s a line that is specially created for the younger audience. It features the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles. 

Perhaps that’s why JAG Jeans saw Alex Gonzaga as the perfect fit to be their newest ambassadress. She has this youthful energy, genuine sense of style, and most importantly, a very relatable personality—all thanks to her authenticity on and off the camera.

In fact, according to Alex, “I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am.” Which is only fitting for JAG Jeans this season, because they’re paying tribute to the modern denim girl—unafraid, true to herself, knows what she wants, and inspires the same in others.

The campaign theme exudes the 50s diner denim chic vibe. It features vintage Americana and bright neon lights. In addition, the line will feature some of Alex’s favorite pieces such as the non-stretch/comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the JAG hoodie, along with a collection of shirts and jackets bearing the line’s special logo.

So what are you waiting for? The JAG collection is available in all leading department stores and JAG boutiques nationwide. Follow JAG Jeans on Instagram for more details and updates.

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