Longchamp’s latest handbag is a nod to strong and independent women who are ready to take on the world.
The year 2018 is monumental for French fashion house Longchamp as it marks its 70th year in the industry. In time with the brand’s milestone, supermodel Kendall Jenner—who represents Longchamp’s confident, feminine, and liberated spirit—was tapped as its latest brand ambassador to become the Parisian label’s face for latest collection Amazone.
Carefree, bold, and always elegant, Kendall Jenner is one of the most powerful young women in the fashion and entertainment scene. Headlining different fashion shows and jet setting across the globe, Longchamp’s newest face remains sleek, fashionable, and authentic in her own self. Much like the young supermodel, Longchamp draws great inspiration from strong, powerful, modern woman who’s always on-the-go and unstoppable in achieving their goals.
Longchamp’s Creative Director Sophie Delafontaine describes these women as 21st century Amazons. They exude a courageous and rebellious spirit, play by their own rules, and own their femininity. This kind of character is embodied by the Amazone.
Truly embracing the strength of a woman’s personality, Amazone shows why it is the symbol of a strong yet feminine woman who defies the status quo.
Fits in all occasions
With its timeless colors and style, the Amazone is a staple in any closet. These amazing fashion investments have three different sizes to cater to every woman’s needs. The bag’s sliding metal chain effortlessly transitions it from a handbag, shoulder bag, or a cross-bag—which means you can go from day to night.
An exquisitely feminine piece
Amazone is a testament of luxury and refined design. The edges of the bag are elegantly trimmed with a tone-on-tone or contrasting braided leather band. This detail also appears in the middle of the flap on the bag.
A modern classic
The handbag is the right amount of contemporary and edgy. The line is crafted with supple leather in black and powder. However, two other versions are also out in black or burgundy lambskin which also has a wildly urban quilting design with a graphic look.
Your new essential
If you’re always on-the-go or running through a hectic schedule, you need a bag to fit everything. Amazone has enough room for all your needs. This bag is the new best friend of every independent and liberated woman who’s ready to take on the world.
With a sophisticated beauty combined with its exciting modern look, the new Amazone line is bag perfect for the strong powerful woman of today like Kendall Jenner. Be ready to conquer the world with style, authenticity, confidence, and Lonchamp Amazone in your hand.
Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu and Greenbelt 5.