Proving that fashion is never confined on the catwalk, Lacoste boldly took it to the courtside.
Tennis is, and always will be, the world’s most elegant and stylish sport. And honestly speaking, there may be no other brand that’s as synonymous with tennis’ glamour and sporty aesthetic like Lacoste. So to celebrate its DNA marrying modern French style and sporting heritage, the iconic brand hosted an exhibition tennis match—giving us a glimpse of the Roland-Garros lifestyle.
But more than the tennis match per se, a fashion presentation took place. And in true French Open fashion, Lacoste turned the courtside stands into a catwalk as it presented its Lacoste Tennis Remix collection. Showcasing the brand’s classic, clean-cut signature style, and its Roland-Garros collection, it sure was a tribute to the timeless elegance of the celebrated French tennis courts.
As it’s a unique collection celebrating the 2019 edition of Roland-Garros, Tennis Remix mixes pieces from sportswear and sport lifestyle pieces. By doing so, it impeccably gives a silhouette inspired by tennis in urban and contemporary style.
With this collection, Lacoste goes from a tennis look to a pop culture look. Thus, this introduces the collection to a new era of sportswear evocative of an urban everyday feel defying the codes of the tennis courts and those of fashion.
Off the court, the Roland-Garros collection brings tennis style up to date with a more urban everyday feel. Timeless stripes, deconstructed court lines, and tennis ball prints join forces with strong signatures and pop colorblocks to imbue the collection with sporty chic.
With that being said, it only looks like this whole new collection of Lacoste surely highlighted the innovation unto its pieces whilst radiating the elegance and the timelessness of both tennis and fashion.
The Tennis Remix Collection is now available in all local stores and at lacoste.com.ph.