This 100% Organic Hair Color is Finally in the Country!



Hair coloring is not just a way to restore hair’s natural color. If done right, it can add volume, make it shiny, and create a totally new look. It also makes salon visits more fun. But there are a lot of hair coloring products available in the market. The options are endless but there is one problem: it is made of chemicals. Chemicals that may harm hair’s natural properties and may even cause an itchy scalp.

The event was celebrated with delectable Indian lunch.

A safer option is buying organic hair coloring products. It is not 100% organic though until Radico Colour Me Organic Hair Color came in the Philippines two years ago through the efforts of LineaOrganica.

COO Ruby Federizo and Managing and Marketing Director Mikee Federizo of LineaOrganica

LineaOrganica is always in search of certified organic beauty and health products worldwide. It’s lead by the mother-daughter duo, COO Ruby Federizo and Managing and Marketing Director Mikee Federizo, who partnered and built LineaOrganica two years ago. Genuine organic beauty products are hard to find but with their latest offering, it was Radico Inc., an award-winning Indian-based multinational company, who reached out to them.

Radico Colour Me Organic Hair Color

Radico’s best selling product, the Radico Colour Me Organic Hair Color, was brought by LineaOrganica in the country last 2017. This is a 100% organic hair color purely made from herbs such as henna, indigo, hibiscus and turmeric. It’s best for sensitive scalp and those with allergies. Even pregnant women and children can use it. It’s free from harmful chemicals that are commonly found in other brands like PPDs, PAPs, ammonia, resorcinol, SLS, or parabens.

Mr. Sanjeev Bhatt, CEO of Radico Inc.

To formally introduce Radico Colour Me Organic Hair Color in the Philippines, they held a media launch last August 8, 2019 at The Manila Peninsula where Mr. Sanjeev Bhatt, CEO of Radico Inc., was the guest speaker. The audience consisted of known personalities such as His Excellency Jaideep Mazumdar, Ambassador of India to the Philippines. It was celebrated through an Indian-themed lunch.

Distinguished attendees like LineaOrganica COO Ruby Federizo, Radico CEO Mr. Sanjeev Bhatt, His Excellency Jaideep Mazumdar (Ambassador of India to the Philippines), LineaOrganica CEO Jack Federizo, and LineaOrganica Managing and Marketing Director Mikee Federizo.

Filipinas of all ages can now enjoy dyeing their hair without worrying that it may harm their health. This was made possible under the visionary guidance of Mr. Bhatt who made sure Radico is recognized as a genuine organic hair color product worldwide. “We are the first company in the world to get certification in organic hair color. Very simple, ethical, and honest company without hidden agendas,” he shared.

If the words of Mr. Bhatt aren’t enough, let the 18 awards, recognitions, and certifications that they’ve acquired through the years do the talking like the India Organic (India), Ecocert (France), USDA Organic (USA) and with a MADE SAFE® seal.

Now, everyone can restore their hair’s natural beauty organically thanks to Radico Colour Me Organic Hair Color.

Radico Colour Me Organic Hair Color is available nationwide in 500+ Mercury Drug stores and LineaOrganica retail shops (2F S Maison Conrad, Pasay and 1F Ayala Malls Vertis North, QC). Or order online via lineaorganica.com, Shopee or Lazada.

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