The popular skincare brand takes on environmental sustainability with their low-waste approach and focus on education.
Eco-minded beauty brand Kiehl’s is taking big, bold steps to tackle the issue of environmental sustainability. One could say that this has been in the brand’s DNA since its beginnings as an apothecary in the East Village in New York City in 1851. The brand recently celebrated its 170th anniversary, and it’s never strayed from its roots, which brings together the healing power of natural ingredients and science-backed expertise.
In recent years, the brand has amped up its environmental campaigns, partnering up with ecological organizations and personalities to spread the word and push for concrete changes. Known for their iconic skincare products such as the Calendula Extract Alcohol-Free Toner, Midnight Recovery Concentrate and Clearly Corrective Dark Spot Corrector, Kiehl’s is setting up their “Future Made Better” campaign with a three-pronged approach to alleviating waste and furthering knowledge and understanding of the global ecological crisis.
First is the responsible sourcing of ingredients. 80% of Kiehl’s contain renewable ingredients, on top of being 100% paraben-free and 100% vegan. The brand continues to better this, by supporting over communities around the world.
Second, the brand is seeking to reduce the environmental impact of their product packaging. Currently, 80% of their jars and bottles are made out of post-consumer recycled materials. Their “Recycle and Be Rewarded” program, which rewards customers who return old Kiehl’s bottles and jars, has reclaimed 13 million pieces globally. Recently, they also launched their “Refillables” program, which encourages loyal customers to buy large-sized versions of their favorite Kiehl’s shampoo, conditioner, cleanser and lotion in an effort to reduce single-use plastic. They’ve also moved on to “Green Parcel,” which utilizes plastic-free and recyclable packaging for online purchases.
Lastly, they focus on education, understanding that the next generations will be instrumental in ensuring a better environment for all. This time around they’ve partnered with local eco group Save The Philippine Seas in creating the Earthducation Kit, a box that contains pertinent information about the current state of the environment, practical tips and recommended lifestyle-changes. The program targets teachers and educators, giving them lesson plans and a range of activities designed to reach out to the youth.