KC’s active and globetrotting lifestyle demands a timeless and natural look that brings out the best in her
The Asian beauty market has held the industry spotlight for some time now, and rightfully so. It has been lauded for their diverse array of products that fit the Asian culture and lifestyle, as well as new ways to capture the public’s interest. Consumers have also helped place more eyes on the market by being proactive about keeping their image in check, whether through skincare regimens or makeup routines. Because of this, the media is always buzzing about what’s new and people can freely share their beauty secrets on social media. Some would jump from one brand to another with the hope of finding the perfect match, but for women like KC Concepcion, it’s about sticking to a brand she loves and trusts–and she has found this in Shiseido.
Last August, KC took to Instagram to express how she was unable to grab a Shiseido eyelash curler to use over the weekend–a staple item in her beauty kit. As a life-long fan of Japanese beauty products, her look would be incomplete without the curler that livens up her eyes. To her surprise, Shiseido saw a loyal customer in KC and sent her an entire makeup line the next day. This relationship eventually led to KC being the first Filipina Ambassador for Shiseido, all because of the natural affinity she has for the brand.
Shiseido has been built on the blend of innovation and art. Its products carry the loving sensitivity to beauty that exists in nature, society, and in one’s self. For KC, her secret to complete beauty lies in Shiseido’s Synchro Skin Self-Refreshing Collection that unifies both benefits of makeup and skincare. As part of the line-up, the Synchro Skin Self-Refreshing Foundation helps resist heat, humidity, oil, and facial movement while self-refreshing for all-day natural feel. Best of all, its Asian essence gives you a true-to-you shade while offering UV protection and a light-reflecting formula to keep your skin glowing. To build up your look, simply apply the foundation after skincare. Smooth it out evenly from the center of your face outward. Feel free to layer up to your desired coverage.
There are plenty of ways to style your look after foundation. For a classic red lip just like KC’s to channel your inner girl-boss, the LaquerInk Lip Shine in Techno Red provides a vivid, vinyl finish and shine. You’d also want to look your best no matter what time of day. For touch-ups to complete your look, KC uses the Synchro Skin Invisible Silk Loose Powder to blur imperfections, giving your skin a smoother look with its air-light and breathable finish. To apply the powder, gently swirl in circular motions with the Hanatsubaki Hake Polishing Face Brush that’s uniquely designed with four distinct petal sections for all-skin contact, leaving it smooth and polished.
The secret is out! Stay in sync with your skin with the Shiseido Synchro Skin Self-Refreshing Collection. If you’re looking to get any of their products, head on over to any of Shiseido’s 16 boutiques and make the Syncro Switch by trading-in your used foundation bottle to get Php500 Shiseido makeup currency. Hurry, this special offer is only until September 30, 2019! For more information and to know more about the other products KC loves, visit Shiseido’s Facebook page. Shiseido has 16 boutiques nationwide, and is available at leading department stores.