In the heat of London summer (this 2018, was the hottest summer in 15 years btw) where it gets really humid and exhausting, a refreshing spray of fragrance becomes an instant pick me up. I just checked-in to my place and had to rush to the Jo Malone Flagship store in Regent Street. Stressing out because I was a bit late and well, sweating because of the 37 degree weather, I entered the store and all the stress just disappeared.
The store felt like home almost. The layout was beautifully complimented with a flower garden and Jo Malone’s signature black outlines. And of course, the smell! All over cabinets and tables lay the clear Jo Malone bottles everyone came there for. From the signature scents, The Regent store also houses the Archive collection of Jo Malone’s most loved limited edition 100ml scents.
But one of the Regent store’s exclusive is the complimentary scented experience where one of their expert stylists concoct the best combination of fragrances depending on your scent preference and a fragrance chart of the most notable ingredients in their scents. She then brings out 5 bottles for you to smell and choose from. She then combines them to find the perfect scent for you. Once it’s done she gets the body cream of one fragrance and the shower oil of the other fragrance. You then experience an amazing hand and arm massage of your favorite fragrance.
If you’re satisfied with the scents, you can proceed to the check-out counter or have it personalized in the Artisan’s studio exclusive to the store! Choose from different colored bottle caps and ribbons and then get your fragrance engraved as well as have your Jo Malone box embossed with your initials or sketched in with London’s most iconic views.
Jo Malone has always been a game changer in the fragrance industry. The Jo Malone Regent store is saying that it’s ok to sit down, relax, get a hand and arm massage while creating your own signature fragrance. It’s an expression that Jo Malone bottles are not just fragrances but also part of a lifestyle and the movement for self-care by changing the fragrance buying experience. And if just for that (well, and of course their scents) we’ll be coming back for more.