One Of Your Fave Brands Just Opened An IG Worthy Store In SM Aura

One Of Your Fave Brands Just Opened An IG Worthy Store In SM Aura

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Shop and post your OOTDs in just one place. H&M just opened their 40th store in the Philippines! Check out all the new features of their Instagram worthy shop in SM Aura Premier.

Related: Everything To Know About The Toga Archives x H&M Collection

On September 17, 2021, H&M had the grand opening of their 40th store in the Philippines. The fashion retail giant continues to offer quality garments at the best price in the 1,900 sqm. store. That’s two beautifully curated floors of fashion finds for women, men, kids, babies, and newborns. “We are a customer-centric organization, and it involved the full customer journey and that also entails the look and feel of our stores. We want to meet our customers’ expectations and create a more inviting, caring, and customer-centric environment,” says Dan Mejia, Head of Communications and Press of H&M Philippines. We can see that the H&M team definitely has a keen eye for store design and functionality, as seen in their newest store in SM Aura Premier. The entire venue is enticing, inviting, and comfortable. Find out the other features of the 40th H&M store in the Philippines.

Environmental Responsibility
H&M has continued to make strides on their environmental footprint. Aside from using sustainable fabric, they also promote the reuse of quality clothing. By any chance the customers would like to stop using their clothes, they can always make use of the recycle bin in the H&M store that will be fully functional once pandemic protocols lift.

H&M

New Look And Feel
Before, fashion retailers would just have all the clothes laid out in rows of racks and shelves. Now, H&M changes the game by incorporating welcoming pieces to their store. There is plenty of room to peruse around the 1,900 sqm. store, as well as lounge on the comfortable chairs and sofas situated around the area.

H&M

Safety For Shoppers
H&M made sure that their store is safe and ready for customers to come in. Dan Mejia even states in an interview, “We are excited to welcome our shopppers to our new store. The health and safety of both our colleagues and customers remain to be our top priority, we will continue to strictly follow the protocols as well as guidelines set by our local government unit.”

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