An Icon Gets a New Scent with Gabrielle Chanel



Everyone is familiar with Coco Chanel: the name, the woman—the legend of fashion and beauty. A true icon, Coco personified the fierce, determined woman who, with unwavering grace and elegance, transformed the fashion and beauty worlds. But there is also another side to her, the woman who came first: Gabrielle Chanel.

Gabrielle Chanel was the woman who forged the new idea of femininity that many aspire to today. Coco Chanel was her creation, a character that grew from her childhood nickname. And while Coco is the name breathlessly and endlessly echoed by everyone, it was Gabrielle who made Chanel the brand it is today, and who personified the Chanel woman ideals: strong, independent, defiant, rebellious, beautiful and intelligent. For Gabrielle, the idea of femininity, its curves and softness was in harmony with her fiery character. This concept is something that many women are beginning to embrace, decades after Gabrielle “Coco” Chanel made it her reality. Gabrielle was the inspiration for the new perfume, and while Coco had No. 5, Gabrielle’s scent couldn’t be called anything else than her name.

The iconic Chanel No. 5 remains one of the most popular luxurious perfumes  since its launch in 1921. So it’s a brave move for the brand to debut Gabrielle, an equally daring and beautiful scent. White flowers, an amalgam of ylang-ylang, jasmine and orange blossom, is found at the heart of Gabrielle Chanel; musk, grapefruit, blackcurrant and tuberous complete the mix. The resulting scent is a described as a “floral halo” and produces an olfactory vibration on the skin. Luminous, dreamy, and captivating, Gabrielle Chanel—a modern woman if there ever was one—was made for the woman of today.

CHANEL Gabrielle Chanel Eau de Parfum (P6750) is available in all Chanel counters in Rustan’s

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