H&M’s New Collaboration Will Serve You The Classic and Contemporary Look



We’ve seen H&M with several collaborations and now, they’re serving us some classics.

Known for its innovative scarves in bold designs, abstract patterns, and vibrant colors, iconic British brand Richard Allan interprets these strongholds through a womenswear collection in a collaboration with retail giant, H&M. While the collection drop is days away, we stave off the anticipation with an exclusive look into the offerings right before it hits the shelves. Have a go at it and make a list of what to get. We know we are at it as well. 

The Richard Allan x H&M collection features a wide range of stylish dresses, blouses, skirts, shirts, trousers, and matching scarves. Together, they produced a contemporary collection that fully imbibes and incorporates a 60s vibe to give it that graceful and timeless look.

Where the color palette and prints are set to bring us in an iconic era of swinging 60s London, another thing to look out for are the eye-catching silhouettes that play with high necklines, wide cuffs, and soft pleats. Asserting how a thoughtful vintage look never goes out style, the partnership sees us taking a trip down memory lane albeit in a contemporary upbringing. “By taking these classic vintage prints from scarves and re-imagining them in a new context, the pieces from the Richard Allan x H&M collection feel both strong and feminine, yet with a sophisticated touch,” says Maria Östblom, head of womenswear design at H&M. Some of the prints resemble a pulsating Piccadilly, flowing Paraph, and Palme. The patterns were also given a touch of historic elements–abstract representation of muses from Greek mythology and interpretation of early woven plaids from Scottish lowlands.

You can even see the intricate details of the Richard Allan prints, which have been sourced from its vast archives. “It is wonderful to know that my father’s prints will be worn by a whole new audience – he would have been thrilled, as I am. Many of his colorful designs are as relevant today as when first conceived from the 1960s to the 1980s and H&M’s re-interpretation for the 21st century is an inspired creation,” says Cate Allan, creative director of Richard Allan London. Cate hopes to share the extraordinary talents of Richard Allan to the next generation.

(For more information on H&M, you can check it online at hm.com.)

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