H&M Unveils ‘Love For All’ Collection To Celebrate Pride Month



It’s Pride Month and there’s no stopping us from celebrating love for all.

You’ve probably heard of this before. But we’ll repeat it for those who didn’t hear it in the back: Love is love is love is love. And joining in to celebrate Pride Month, H&M unveils “Love For All” Collection to show their unwavering support of the LGBTQIA+ equality.

Following the successful release of the H&M x Giambattista Valli collaboration, the Swedish retail giant came out with a capsule collection for women, men, and non-binary individuals. The “Love For All” collection features a range of slogan t-shirts, sportswear-inspired garments, and fun accessories.

The capsule collection includes tops with graphic prints championing diversity, equality and pride.  The iconic rainbow and its colors are also part of it. Silhouettes range from cropped and boxy to figure-forming and sporty, with a retro nod yet thoroughly modern in expression.

Moreover, this collection allows anyone to easily style themselves because of how versatile the pieces are. You can either opt for a multi-colored sequin top and coordinating shorts or a rainbow nylon zip-up jacket paired with a rainbow mesh t-shirt. But if you’re looking for their pièce de résistance, it would undoubtedly be the bodysuit with rainbow wings.

The best part of this capsule collection?  You also help promote equal rights and fair treatment for lesbian, gay, bi, trans, and intersex people around the world. Ten percent of the sales price will be donated to the UN Free & Equal campaign. And all of these by simply wearing a piece from the collection.

Campaign poster for H&M Unveils Love For All Collection

According to H&M’s global marketing and communications director Sara Spännar, “H&M strives to be a mirror of [a] global society. One that fully embraces a central message of ‘Love for All,’ standing up for people’s right to love whoever they want, wherever they are.”

The capsule collection will be launched in select stores in the Philippines and online starting on June 13. The stores that will carry the collection are as follows: H&M in Mega Fashion Hall, Mall of Asia, and Greenbelt 4.

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