Here’s Why Daisy Love Marc Jacobs Will Be Your Summertime Scent



For the first time in four years, iconic fashion brand Marc Jacobs will be introducing a new fragrance to the Daisy Marc Jacobs fragrance: the Daisy Love Marc Jacobs, which is launching in the country this July.

A fresh yet sophisticated gourmand scent, Daisy Love Marc Jacobs has notes of crystallized cloudberries, daisy tree petals and a mixture of cashmere musks and driftwood. Enjoy the fragrance this season, spritzing it on as you’re about to head out and enjoy the sun.

To embody their latest scent and to embrace friendship and sisterhood, the brand got internationally acclaimed model Kaia Gerber and talented models Aube Jolicouer and Faith Lunch as the faces of their campaign. Shot by British fashion photographer Alasdair McLellan, we are transported into Daisy’s world, which celebrates femininity in the warm summertime.

“The campaign takes the carefree spirit of Daisy to the beach; which very much resonates with my personality, lifestyle and my inner Daisy girl,” shares Kaia.

See the beautiful campaign for yourself below:

 

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