Here’s What You Missed at Armani Exchange’s Spring/Summer 2018 Collection Launch



One of the leading fashion and luxury brands in the world, Armani Exchange launched its Spring/Summer 2018 Collection last night along with a roster of  three new ambassadors namely: model and influencer Jennica Sanchez, actor Ethan Salvador and actor and lifestyle host Mikael Daez.

The event, which was held in their new boutique at the Power Plant Mall boasts of the design concept that is seen globally.

The new collection is comprised of Armani Exchange’s staples such as shirts, denims and separates along with accessories such as bags and footwear.

Tropical prints and blues dominate Armani Exchange’s men’s collection.

How does one exude Armani’s new energy and same spirit? Since the 90s, the label has been making iconic men’s and women’s clothes such as jeans and t-shirts including accessories. Here’s an exclusive sneak peek of what went down last night:

Guests enjoyed a night of music and fun while shopping pieces from the Armani Exchange’s latest collection.

Hosted by Miss World Philippines Laura Lehmann (wearing a pink dainty dress by the brand nonetheless), the event kicked off with MEGA’s Editor-in-Chief Peewee Reyes-Isidro welcoming the guests and sharing a bit of Armani Exchange’s nostalgic history.

The night was filled with youthful energy, and was further amplified when the ambassadors were asked to participate in a mini styling game and put their skills to good use by dressing up a model in head-to-toe pieces from Armani Exchange.

MEGA’s Editor in chief, Peewee Reyes-Isidro was asked to choose the winning team. It was a difficult decision to make as the participants did their best to encapsulate Armani Exchange’s slogan, New Energy, Same Spirit but in the end, model Jennica Sanchez took home the crown with her urban chic style. Not to worry though, the two other ambassadors Ethan and Mikael did not go home empty-handed and still brought home their own Armani Exchange goods.

Alexandra Camus and Jennica Sanchez were the winners of the night’s styling challenge.

Ethan Salvador, Mikael Daez, Laura Lehmann, Jennica Sanchez, Alexandra Camus, Carlo Laurel and Juami Gutierrez

Check out the guests who attended Armani Exchange’s launch:

The Armani Exchange Spring/Summer 2018 Collection is now available in-stores in Powerplant Mall, Shangri-La Plaza, Glorietta 4, and Alabang Town Center.

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