BTS is the newest ambassador of Louis Vuitton. The luxury brand welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook to the family.
We never knew this day would come. After years of BTS in Chanel, Gucci, Prada, and many other luxury brands, they have finally settled down with Louis Vuitton. But, maybe we should have seen this coming? The Bangtan Boys were seen wearing Louis Vuitton’s latest menswear collection in their last big red carpet event—The Grammys. Just a few months ago, they were nominated as the Best Pop Duo/Group in the 63rd Grammy Awards where they wore pieces from Virgil Abloh’s Fall 2021 Louis Vuitton line. Fashion critics and the BTS Army were quick to identify the apparel, but were unable to guess their affiliation to the house as ambassadors till today’s announcement. This is because the group was formerly seen wearing a lot of Gucci when they were promoting their hit song, “Dynamite.”
Now that everything has been made official by Louis Vuitton and BTS, we can’t wait to see what the two have in store for us. The Bangtan Boys are not only fashion icons, but they also represent the very ethos of Louis Vuitton as a brand. Louis Vuitton’s Menswear Artistic Director, Virgil Abloh, even said, “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture.” Here’s what we predict to expect from this powerful tie up.
BTS x Louis Vuitton Merchandise
If there’s one thing Louis Vuitton and the Bangtan Boys have in common, it’s their number of collaborative merchandise. As we, the BTS Army know, there are hundreds of BTS merchandise you can purchase. Your french fries in McDonalds are BTS, as well as your SMART phone number. We’re sure Louis Vuitton and BTS will be creating products that could be sold to their loyal fan base and clientele.
Louis Vuitton Red Carpet Moments
The Bangtan Boy’s Grammy Red Carpet moment was iconic. The much praised line by Virgil Abloh was the best choice for the group as their first Grammy nomination ensemble. Now that they are officially with Louis Vuitton, we can expect more chic moments at the red carpet with the fashion house.
BTS Music Videos in Louis Vuitton
The Bangtan Boys’ music videos have become a source of inspiration for creatives and fashion aficionados everywhere. In their Dynamite music video, they wore 70s inspired suits by Gucci, which started an internet retro trend on TikTok. Many fans recreated the 70s looks while dancing to the hit song.
Louis Vuitton Airport Fashion
You may be wearing sweats to the airport, but not BTS. They are well known for their amazing airport fashion. They have been seen sporting Chanel sweaters, Balenciaga hoodies, Prada bags, and many other luxury labels. But, what makes them kings of airport fashion is their ability to mix these labels with streetwear brands and Korean designer pieces.
Louis Vuitton Campaign Starring BTS
Obviously this is going to happen. How can you have BTS as your ambassador without having an entire campaign dedicated to them? Much like Blackpink’s members, luxury brands tend to dedicate an entire campaign to the idols. Surely, we’ll see this campaign as a hit because BTS is always hands on with their work creative
Louis Vuitton is located at Greenbelt 4 and The Shoppes at Solaire Manila. Follow @louisvuitton on Instagram for more updates.