Here's What To Expect In DigiCon POP 2021
Here’s What To Expect In DigiCon POP 2021

Here’s What To Expect In DigiCon POP 2021

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This year’s DigiCon speakers, Bretman Rock and more will expound on the power of the digital world

The digital space is hot property these days, especially in the new normal. The Internet & Mobile Marketing Association of the Philippines (IMMAP) is set to discuss the new digital normal in this year’s DigiCon POP, which will be held virtually from October 11-15, 2021.

Board President of IMMAP and Creative Chair of MullenLowe Treyna Group of Companies said that “digital is the new masa” or the new “pop” since in this day and age, digital services take preference in commerce, finances, and most other aspects of daily life. She continued on saying in a press release,“From village Viber groups, to live selling, from learning how to navigate by QR code, to Zoom e-numans and Zoomba, digital made a full shift to the mainstream.”

Who will be there?

This year’s featured speakers are comprised of industry giants such as Adam Grant, best-selling author of Think Again; Rory Sutherland, Vice Chairman of Ogilvy UK and one of the industry’s leading experts on consumer behaviors; Scott Galloway, who’s deemed “One of the World’s 50 Best Business Professors” and host of the award-winning podcast, Pivot; Laurent Ezekiel, Chief Marketing Officer and Growth Officer for WPP, the largest advertising holdings company worldwide; and Gill Zhou, Chief Marketing Officer for one of the largest technology companies globally, IBM.

Furthermore, attendees will also get the chance to hear from DigiCon’s “baddest” speaker yet, Bretman Rock. The breakout content creator and digital influencer made headlines as a trailblazer for both the LGBTQIA+ and Asian-American communities through his very own MTV reality show and social content.

Five days of DigiCon dives into a DEEP framework which consists of four programming tracks—Disruption, Expansion, Emerging, and Possibilities—which brings together over fifty keynote speakers from all over the world.

DPOP Youth

DigiCon POP also marks the anticipated return of two events that aspiring practitioners and professionals have been looking forward to, especially following a year of hiatus due to the pandemic.

DPOP Youth—presented by Unilab—will be back for a one-day workshop and competition on October 12, 2021 where university students can learn, socialize, and showcase their talents in the digital industry while also hearing from key industry leaders on strategy development, creative strategy, and media orchestration.

Aside from DPOP Youth, DigiCon POP 2021 also marks the anticipated return of the prestigious Boomerang Awards, which will culminate the week-long event on October 15. With the theme Unmute, this year’s comeback promises to be louder, bolder, and more inclusive with the addition of Tech Innovation categories.

For more information about DigiCon POP 2021, please visit the official website at