When one thinks of luxury products, what comes to mind? For many people, it is the older, sophisticated women that use these brands. Iconic hair care brand Kérastase wants to veer away from this “colder” type of luxury by introducing a fresh approach to the word with their new line.
Kérastase believes that there is not one single interpretation of beauty, as their products enhance all the different types there are in the world. This year, the brand continues to embody a new era of luxury, modernity and effortlessness through Emily Ratajkowski.
As Kérastase Philippines celebrates their 20th year in the country, they are also launching the Discipline Oléo-Relax franchise, the French classic which was given an Asian makeover. This range is the first to be co-developed by the brand with Japan, making its formula exclusive to Asian women with problems such as frizzy and dry hair.
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The new Oléo-Relax offers a complete experience with their seamless three-step routine: bathe, treat, texturise.
1. The Bain Discipline Oléo-Relax is a shampoo that nourishes your locks, specifically providing hold for unruly, rebellious hair.
2. Use the Masque Discipline Oléo-Relax, which is the first oil-in-mask treatment that de-volumizes unruly hair and controls frizz. In addition to this, your hair will be irresistibly glossy the entire day.
3. Last but definitely not the least is the Oil Discipline Oléo-Relax, a leave-in oil that penetrates deep into the hair fiber and protects the hair from heat styling.
For more information about this range, follow Kérastase on Instagram at @Kerastase_official.